Checklist
- Home
- Checklist
Meta (Facebook & Instagram) Ads Audit Checklist
Account & Structure
Verify Business Manager setup (ownership, permissions, verified domain)
Ensure correct ad account currency & time zone
Pixel installed & firing on all key events (Page View, Add to Cart, Purchase, Lead, etc.)
Conversions API implemented & tested
Proper naming conventions for campaigns, ad sets, and ads
Campaign Strategy
Clear campaign objectives aligned with business goals
Correct campaign budget allocation (CBO/ABO where appropriate)
Audience targeting accuracy (custom audiences, lookalikes, exclusions)
Retargeting campaigns set up
Broad audience testing in place
Creative & Copy
Ad creatives sized correctly for placements
Ad copy aligned with brand tone & offer
Variety of creatives (image, video, carousel)
Creative fatigue monitoring
Clear CTA in each ad
Performance & Optimization
ROAS & CPA tracked accurately
Frequency monitoring to avoid ad fatigue
Split testing in progress (creative, audience, placement)
Learning phase optimization done
Negative audience exclusions applied
mattis, pulvinar dapibus leo.
Google Ads Checklist
1. Account Setup
Link Google Ads with Google Analytics and Search Console
Set up conversion tracking (leads, purchases, calls)
Organize campaigns by type (Search, Display, Shopping, Video)
2. Keyword Setup
Research keywords using Google Keyword Planner
Separate branded, generic, and competitor keywords
Add negative keywords to avoid irrelevant clicks
3. Ad Content
Create 3–5 ad variations per ad group
Use strong headlines, CTAs, and highlight offers
Add extensions (sitelinks, callouts, snippets, call)
4. Targeting & Bidding
Choose the right bidding strategy
Set location, language, and device targeting
Adjust bids for best-performing devices/locations
5. Optimization
Monitor CTR, conversion rate, and Quality Score
Pause low-performing ads/keywords
Test new ad copies regularly
SEO Checklist
1. Technical
Mobile-friendly website
Fast loading speed (under 3 seconds)
Fix broken links (404 errors)
Submit XML sitemap in Google Search Console
Secure site with HTTPS (SSL certificate)
2. On-Page
Unique title and meta description for each page
One H1 heading per page, with proper subheadings (H2, H3)
Optimize images with ALT text and compression
Place main keyword in the first paragraph
3. Content
Publish high-quality, keyword-based content regularly
Add internal links between related pages
Update old content for freshness
4. Off-Page
Build quality backlinks from relevant sites
Do guest posts and PR mentions
Optimize Google Business Profile
Amazon PPC Checklist
1. Setup
Join Amazon Brand Registry (if applicable)
Create both automatic and manual campaigns
Separate campaigns for Sponsored Products, Brands, and Display
2. Keywords
Use Amazon Search Term Report and keyword tools
Add exact, phrase, and broad match keywords
Use negative keywords to avoid wasted spend
3. Product Listings
Optimize titles with keywords and benefits
Write clear bullet points for features and benefits
Add high-quality images and A+ content
4. Bidding & Budget
Start with competitive bids and adjust based on performance
Increase budget for top-performing campaigns
Reduce bids for low-performing keywords
5. Optimization
Monitor spend and ACoS regularly
Pause non-performing keywords
Add new keywords from search term reports
PPC AUDIT
Want to Audit your Account?
Let us check your marketing account for free. We’ll find what’s working well, what’s not, and how you can get better results without wasting money. You’ll get simple tips you can use right away to grow faster.